This is not a review.
In fact, this is an observation. Remember how I’m hung up on SMM? Well last night my awesomely awesome friend AJ invited me to the opening of The Art of Building a Bunker at Factory Theatre. Sounds like a typical thing an actor should be doing. But Factory had some hype around this night: it was the first opening where they did not invite critics. In fact they were uninvited. My friends wrote about it. And wrote about it.
I went. Now I’m writing about it. But this isn’t a review of the show.
I’m fascinated with the social side of this. The online part. Inside the theatre there were posters everywhere saying how to find them online, you know the FB, Twitter, Email jazz, but they are also using Padlet! Thanks to my #FLdigital course I had heard about this SM platform and here Factory was using it to let others have their say in a really great and dynamic way (see photo).
Adam Lazarus, the actor in the show and one of the creators, even made part of his Opening Night Thank You speech about how to get involved online. He even made the room do an “Usie” (or as I call it the Oscar Selfie). All things social and inclusive!
I LOVE IT. I love the Usie and the Padlet connection more than the www.reviewproject.org part of the outreach.
Is this the future of theatre? Is this the future of SMM? Is this the future of theatre criticism/reviews?
I want it to be the future of many things: I want online communication to move into online community where we share more. The web is a huge conduit for conversation on a global scale, but often times we forget it can connect us in a city where we don’t make eye contact on the subway. I want the online world to translate into offline/IRL meet-ups and events. I guess I want the social out of Social Media.
I applaud Factory for trying new things, though I may raise an eyebrow to the whole No Critics ruling, I do love their audience participation outreach.
Standing O, Factory. Standing O.